EyeOpener
The flagship store responds to the established high-end retail character of the street and the projected retail character of a future development opposite by providing a high quality spatial experience for the presentation of optical products that overcomes its spatial limitations and belies its modest budget.
The design involved a restrained monochromatic palette of materials and finishes - black rubber flooring, mirrors, white painted columns, white opal resin shelves and white polyurethane finishes. A multicoloured striped wall deviates from this palette, marking the location of the testing room beyond, while providing visual interest to the rear of the store, especially when viewed from the street. It draws an abstract analogy with the visible spectrum that is refracted when light passes through an optical prism, providing a nod to the clinical nature of the function being housed within. A black painted wall towards the rear provides some visual depth to to the small footprint.
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