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La Rinascente Rome

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Franco Albini, Franca Helg
location Rome
function cafe, commercial space, shop
contributed by evanc

Albini's work had always dealt with history and tradition but here he used varied historical references in concert to produce something contemporary. Perhaps taking the meaning of 'La Rinascente' - 'the rebirth' - too literally, his design maintains the basic massing of the 1887 Rinascente building on Via Del Corso and transmutes the geometry of its cornice profiles into steel. The expressed steel frame structure is complemented by red masonry infill panels whose material mirrors the immediate context. However, these are not simply flat infill panels; they are folded, and the subtle geometry suggests engaged columns: a Renaissance façade redone with contemporary technology.

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La Rinascente Rome
Piazza Fiume
Project is public!
This project is part of 141 guides 2016 Rome by KilHo
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Completion 1961
Main designer, ArchitectFranco Albini
ArchitectFranca Helg
Client La Rinascente
Project ID 5145
Latitude/Longitude 41°54'41N 12°29'52E
Contributed by evanc
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