McVillage
McDonald's commissioned UXUS to create an inspiring children's activity area for kids under 7 years of age, bringing the theme of "what I eat, what I do" to life. The concept is to embody an inspiring, playful, educational and entertaining area within McDonald's restaurants no bigger than 20sqm in space. The project consists of a series of 'cottages' with simple activities where children can initiate their own stories and games. Each cottage represents a phase of the food journey, from farm to market to kitchen. Each phase allows children to partake in the scenario of the cottage including a market clerk, chef in the kitchen and farmer at the farm. Designed for children and adults to share learning through play, the visual sophistication of the concept is both fun and educational while enhancing the dining experience for all customers. The pilot project is to be rolled out throughout Europe in 2009.
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