Villa VPRO

The VPRO is a public broadcasting corporation and operates in various media, producing radio and television programmes, filling digital theme channels, operating an innovative website, publishing a programme guide and organising cultural activities. The VPRO has a rather special position within the broadcasting system: Enthusiasm, curiosity and quality has more value than ratings. The VPRO takes its public task seriously but with slight stubbornness, purposefully choosing those programmes and topics that the other broadcasting companies pass over. It aims to surprise, inspire awe, enrage and inform, as well as touch people, make them think, laugh and put things into perspective. It provides the opportunity to explore, but also to see the world around them, the VPRO is in continuous dialogue with its articulate and critical target group. This pioneering and spirit manifests itself in more than just the programming; the Villa VPRO is a physical embodiment of all the above elements.