A work environment has diversity, mutual dependence, individual growth and movement. This requires a building which adapts to the requirements of the ecosystem. The ability to move is essentially the sum of bits, bricks and brains. The building (bricks) must have a clean climate to prevent illness and be good for the climate as a greater whole. It must offer smart spaces attuned to the pace of work and the various work moments. This is supported by high-end technology like WIFI-network and wireless IP telephony (bits). The innovative way of working must be guarded and protected, both literally (bricks) as in a human guiding way (brains), because the transition from traditional work to innovative work is a journey. Creative Valley is designed to embody all of this.