In Joukovka , a wealthy area of dachas directly west of the outer ring of Moscow, Project Meganom won the commission for a luxury shopping mall plus hotel and theatre.
In looking for a design concept, they found a fitting reference in the traditional Russian village, which extends to the scale and materialization of the shops. The long street fašades, clad with dark red Canadian cedar, are fragmented in order to differentiate the various shops and glass bridges connect the two sides of the street, allowing it to be crossed in all weathers. Another interesting aspect is the landscape design. Meganom approached Dutch landscapers West8, who designed a pavement of black and white granite cobbles with a very strong graphic pattern - a free interpretation of ice on the Volga. In addition, separate islands with flowerbeds and pine trees were placed in the street. The ambition of the whole development is very simple: getting rich by entertaining the rich.