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Durasafe Retail Gallery

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Ministry of Design
 
location Singapore
function retail, shop
contributed by MinistryOfDesign

Situated in a 6m high modern warehouse space, MOD's design for the Durasafe store is a multi-layered spatial experience that dramatizes the entire process of shopping. The entire facade of the store serves as a backdrop for an over-sized Durasafe logo and dominates one's first visual impression. Passing through this strongly coloured backdrop, one walks into a completely different space, an entirely black environment which allows the multi-coloured safety products on display to visually pop and take a place of prominence. The space comprises a double storey display scaffold-like structure surrounding a feature display area and retail lounge. Inspired by the industrial environments and construction sites where Durasafe's products are most commonly employed, the 'scaffold' allows the products to be clearly displayed in distinctive categories.

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Facts
Durasafe Retail Gallery
Address
237 Pandan Loop Westech Building 1
Singapore
Project is public!
This project is part of 2 guides Paris by ddas
singapore by SteenUSkou
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Completion 2012
Floor area/size 175 m2
Interior architectMinistry of Design
 
Project ID 20836
Latitude/Longitude 01°18'48N 103°45'06E
Contributed by MinistryOfDesign
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