Tyre Shop Art Exchange
This tyre fitting shop / art exchange is situated on a brown field site adjacent to the lake of Zurich, between a railway station and the main access road into the centre of the city. In this stark environment one finds petrol stations, 24-hour shops, night clubs and start-up companies of every kind which are served by a never ending stream of people moving in and out of town. The client was looking for a highly efficient tyre-fitting shop with a strong visual identity. The entire façade of tyre shop's first floor was therefore conceived as a 4-sided, interactive communication surface. This created a building which acts as a drive-by gallery for passing traffic and engages even more powerfully with pedestrians waiting for buses or trains.
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It´s like traveling from waterloo to nothing hill to check out a tesco local shop.
Definitelly nothing to see there.
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