Red Bull Headquarters
The undeniable associations of hyperactivity and adrenaline-overload with Red Bull energy drinks are exactly what inspired the design of their brand new headquarters located in London's Soho district. Bright colors and dynamic shapes fill the renovated top 3-storeys of an existing 19th century office, posing to encourage cheerful interaction between employees while simultaneously expressing Red Bull's strong brand values. From ping pong table meeting rooms, floating staircases, a modern bar and cafe, to a comfy lounge area…and a new slick carbon slide in the centre of the office. The top floor acts as a social hub, containing the main reception, bar, cafe, both informal and formal meeting areas, and the main boardroom. Visitors ascend from street level by elevator and enter via a rooftop reception lobby overlooking London's West End. This dramatic entry sequence is heightened by views down into and through the building.