MIMOA Layar is here!

Author: Naomi, Posted: November 10th, 2009

Dear Android and iPhone 3GS users

We are proud to announce the availability of a MIMOA content layer for the fascinating augmented reality application Layar. Download Layar at the Android Market, the App Store or with iTunes right now, select the MIMOA layer and enjoy an «Architecture Enriched Reality».

Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality, through the camera of your mobile phone. It
is a new kind of browser for smart­phones. The camera view is over­layed by online infor­mation of the MIMOA website.
By holding the phone in front of you like a camera, you can see all information of architecture around you. For all points of interest which are displayed on the screen, information about the building is shown at the bottom of the screen. You can see how far away the building is located and where to go. A perfect travel mate!

For this complex functionality the supported devices not only need to have a camera, GPS sensor and inter­net connectivity, further­more a compass and an accelero­meter are necessary. For this reason only Android driven smartphones and the iPhone 3GS are supported by Layar right now. (Older iPhone models don’t have an integrated compass).

Some of you might be thinking: "and what about the ‘real’ MIMOA iPhone app?"
Well, no news about that yet. We do have this product high on our list, but we’re still searching for a launching sponsor, who will help us with the primary investment to develop the application. Since we do not have the resources to build it right now, we have to find other ways to finance it. We already talked to many parties, but no result yet. So, the request to you is still open: if you know anyone working with a company or brand, that fits this description, and might be interested to sponsor the MIMOA iPhone app, please let us know, and help us get in contact.

The MIMOA Layar is developed by



in cooperation with  .

What’s Augmented Reality? Wikipedia: “Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.”

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