Pitch #2: De Architect

Author: Mieke, Posted: October 25th, 2010

At the Architecture @DDW network reception 6 companies will present themselves during a 10-minute pitch in an informal setting.
We’re convinced their presentations will appeal to our audience of (mostly) architects, because all of them are practicing some kind of interesting business that’s rubbing to our field of industry in some kind of way…. Curious? Come and join us!

Pitch #2 is hosted by De Architect:

Dutch Architecture magazine De Architect is curious to know your thoughts on the projects you will be visiting during the The Architecture @DDW tour, on architecture in general, and on the city of Eindhoven. That’s why they would like to invite you to share your thoughts, criticism and observations during the day via Twitter by using the hashtag #archddw in your tweets. As a hidden agenda, de Architect wants to find out what the merits of Twitter are for exchanging ideas and observations on architecture.

The Challenge
In order to make the experiment more interesting, de Architect is challenging all participants to the Architecture @DDW tour: during the trip, please select one favourite project (or more if you feel like it) and type down your visit in 6-8 tweets.

You are free to decide what you want to tweet: do you want to focus on detailing, context, or theoretical embedding? Just make sure your tweets convey a coherent characterization of the project. Also, you might want to start your twitter-session by mentioning the name of the project and the name of the architect. Don’t forget to include the hashtag #archddw in your tweets or they will get lost in Twitter-space! Apart from this challenge, please use the #archddw hashtag during the trip whenever you feel like sharing your thoughts.

Award for best tweet-review!
During the Meet & Mingle network reception after the tour Sander Woertman, managing editor at de Architect, will present the outcome of the Twitter Event and proclaim the best project review. The winner will be rewarded with fame for life and a one-year subscription to de Architect, which includes 11 editions and 4 specials on interior design. The Architecture @DDW Twitter Event will be published on the website of De Architect as well.

If you haven’t got a Twitter account yet, register here and follow the tweets of MIMOA and De Architect.

Background info
Anticipating on this twitter event, Sander Woertman wrote an interesting article on the website of De Architect titled: "Twitter als redding voor architectuurkritiek?" ("Twitter as alternative to architecture criticism?"). Read it here!

Follow all tweets on Architecture @DDW at: #archddw and on www.dearchitect.nl/twitter
Want to attend their presentation?
Visit the Architecture @DDW network reception. Online registration in advance is obligatory! 

De Architect

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