Archive for the ‘Uncategorized’ Category

27
Nov

Opening Apple Park Visitor Center in Cupertino

Author: Mieke, Posted: November 27th, 2017

1859_FP633948The grand list of Iconic Apple Architecture by Foster and Partners has been added up with 2 new building completions in the last 2 months.

In October Apple Michigan Avenue in Chicago was completed and last week the new Visitor Center along Tantau Avenue, also designed by Foster & Partners, opened to the public, bringing the experience of Apple Park closer than ever. Designed as an exclusive public gateway to Apple Park, it features an expansive roof terrace with stunning views of the main building that offers a unique glimpse into Apple Park.

Read here more about how to visit the Visitor Center >>

1859_FP633969Nestled within a carefully planted olive grove, an exceptionally transparent envelope sits below a floating carbon-fiber roof, which cantileves over outdoor seating areas on either side. lts softly-lit timber soffit gives the interior an inviting warmth, while the full-height glazing dematerializes the building volume.

Visitors are greeted with a large scaled model of Apple Park – seemingly suspended in mid-air-mil led and finished by the same machines that create the signature Apple products. Visitors also have the opportunity to get a closer look at the main building from the roof terrace of the Visitor Center, which offers an unmatched panoramic view of Apple Park. A delicate screen of thin, curved carbon­fiber fins shades the terrace, where people can relax and take photos against the lush backdrop of Apple Park.

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Stefan Behling, Head of Studio, Foster + Partners commented, "The idea was to create a delicate pavilion where visitors can enjoy the same material palette and meticulous detailing seen in the Ring Building in a relaxed setting, against the backdrop of Apple Park."

Special Apple merchandise, exclusive to the Visitor Center, is available as souvenirs. At the southern end of the Visitor Center is a café – a place of relaxation and repose, where visitors can enjoy the verdant Californian landscape that surrounds Apple Park.

Several elements from the main building are replicated at the Visitor Center to give people a taste of the precision detailing at Apple Park. For instance, the design of the staircases is inspired by the similar ones in the main building, clad with the same quartz stone, and the countertop at the café is made with the same marble as the main restaurant.

More information about the Apple Visitor Center >>

29
Sep

Survey outcome and winners

Author: Mieke, Posted: September 29th, 2017

fanbaseTo evaluate and improve our service, we recently called for your help and asked to fill in the survey "Help us build MIMOA 2.0".

Due to the overwhelming amount of entries, we closed the survey earlier than planned. We stopped counting at 500. We would like to thank all of the participants for completing the MIMOA Survey and sharing your valuable feedback. The responses will definitely be of great help in preparation for MIMOA 2.0.

A few anwers we don't want to withhold from you:

Q1: "How disappointed would you be if MIMOA no longer existed tomorrow?"
We are very proud and also moved to see the clear majority indicating to be disappointed. And for even 56% of all participants it would be a deep disappointment.

Chart_Q1_170911_graphQ3: "What is the primary benefit that you have received from MIMOA?"
May be not that big of a surprise, but more a clear confirmation: nearly everyone answered the first option "It helps me prepare for my travels".
One of the biggest improvements in MIMOA 2.0 will be a mobile friendly design (first step of everything!), at some point in combination with a new app for iOS and Android. So in the future we expect to extend the MIMOA experience also during your travels.

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Q5: Using scale 1 = Not at all important to 5 = Very important,how can we improve MIMOA to better meet your needs?
This was probably the most significant question for you as MIMOA user and fan. Clearly there is a large consensus that there is a need for improving the current services of MIMOA, as in searching and finding visitors information on architectural objects, worth a visit. On the other hand, you are wishing for finding locals, tour guides, events & curated guides; additional rich media (s.a. video content) and easier ways to rate & review. These are all options that we will investigate and evaluate during this whole process of renewal.

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We are very pleased to have received the feedback and often profound feedback of our users and fanbase through this survey. 
Nearly 300 participants offered their future help for testing new functionalities, and we will definitely make use of this kind offer!

And the winners are…

We have raffled 5 copies of the book “Building Community” randomly among all participants, kindly provided by Thames & Hudson.
These are the 5 lucky winners:

Pierre Lion, from Wemmel, Belgium
Fabien Basmaison, from Saint-Germain-Lespinasse, France
David Fernandez Cobarro, from Murcia, Spain
Erik de Lange, from Groningen, The Netherlands
Alexandre de Alcantara, from
Paulista Pernambuco, Brasil

Congratulations!

To all other participants: a big thank YOU for participating on behalf of our team and see you on MIMOA!