Content Selection and Quality.
Managing content by creating Mi guides
The Mi guide offers visitors a simple selection tool. It adds external projects to a guide, prints a booklet or downloads as a PDF. Since the launch of the first version of the Mi guide it has proved to be a very popular tool and has created a rise in visitor numbers. This feature could develop into something bigger, creating a sub-community around the development of the Mi guides. It can achieve a higher level than just contributing, because people are able to compile a list based not on what they have submitted, but on what they think is important to experience.
Creative use of Mi Guides
We noticed a new creative use of the Mi guides: people collecting content based on other, special preferences, not related to geographic location. They are compiling reference guides, with projects all made out of the same material or categorized in the same discipline (for example all housing). Some architecture firms even started publishing their own portfolio and urge their clients to download it from their personal profile page on MIMOA. This phenomenon prompts a new interesting question: How can on-line databases help architects to archive their work by promoting the exchange of information, and vice versa?
Turn community into content
Selecting projects for a Mi guide is actually also a form of “voting”. But voting isn’t the only mechanism for collecting feedback. We can run tests to see what buttons people click on and check our statistics to see which projects are viewed most, where visitors come from and where they go. Many users question whether MIMOA is really ‘Web 2.0′, with an editing panel behind all publications. Fortunately they forget the other features that turn community into content – “fortunately”, because whenever the visitor is unaware that he’s using these tools, they prove to work best. MIMOA is a convincing example of how to fuse these two strands, combining metadata and social networking.
The Web truly is a medium that can measure, monitor, track, and segment the marketplace with a rigor and intensity that force an editorial refocus. That’s great. That’s what responsiveness and innovation should be all about.
Text from “Lessons Learned: We Still Don’t Get the Web”, article published in Wired
04.29.97, Author: Michael Schrage