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August 15, 2013


MIMOA teams up with Google Field Trip !

MIMOA has become official content partner for Google's new app Field Trip. The app is now also available in Europe!

We've got exciting news to share: Google's Niantic Labs, who is behind the development of Google's new app Field Trip, approached MIMOA to become publishing partners. As of this month the Field Trip app is also available in Europe. We recommend all MIMOA users to add this free app to your smartphone to go and explore your city.

Field Trip is your guide to the cool, hidden, and unique things in the world around you. It recommends nearby historic landmarks, tourist hubs, restaurants, bars, cafes, museums and art galleries, shopping and architecture. Google pulls in tips from selected publications, TV networks, consumer brands, and nonprofit groups to supply suggestions f.i. Songkick, Flavorpill, Thrillist, the Food Network, Dezeen, Cool Hunting, Zagat and now MIMOA's content has been added too.

The app is available on iOS and Android and runs in the background on your phone. You select the local feeds you like or narrow down your interests based on categories. When you get close to something interesting the information pops up on your phone automatically, as you walk next to those places.

You can vote choices up and down, change the frequency of pop ups and post your findings to Twitter, Facebook and Google+. If you have a headset or bluetooth connected, it can even read the info to you as an auditory tour guide.

Field Trip surfaces the most interesting and relevant local stories about places around you. We work with publishers to show their location specific articles when people are in those specific locations, connecting stories to places, including history, architecture, lifestyle, and art.
- Yennie Solheim, Google Inc

Download the app:
Google Field Trip is a free app and available for Android and iOS.
Android :
iOS (US) :
iOS (NL) :

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MIMOA,, is the Modern Architecture guide, contributed by architecture lovers all around the world.
MIMOA provides the exact addresses and interactive maps to visit buildings, interiors, squares, parks and bridges. It is the best source of information for your city trip with all Modern Architecture in one view.


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For more information please contact MIMOA:
Mieke Vullings
t +31 (0)6 249 126 02