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Coach Omotesando Flagship

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OMA - Rem Koolhaas
 
location Tokyo
function shop
contributed by Nazar

The flagship design features a façade of 210 stacked, translucent display boxes in a herringbone pattern of vertical and horizontal orientation that accommodate the brand's wide repertoire of products. In addition to the façade, OMA designed a "floating" tower of 105 illuminated acrylic units that encase the store's central stair, drawing pedestrians to the upper level. Consolidating the display on the facade and circulation creates a condition in which the shopper is continuously surrounded by Coach's products, while simultaneously liberating floor space.

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Facts
Coach Omotesando Flagship
Address
Kitaaoyama 6-3
Japan
Project is public!
This project is part of 77 guides 2017 Tokyo by Gizele
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Make a guide yourself
Completion 2012
ArchitectOMA - Rem Koolhaas
 
Project ID 12328
Latitude/Longitude 35°39'57N 139°42'38E
Contributed by Nazar
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